General Tours - World Traveler

Never more than 16 guests. Guaranteed.


General Tours, founded in 1947, is one of America’s oldest tour companies. The company’s guiding philosophy originated at the Geneva Peace Conference following the Second World War with a mission to build bridges of understanding between North America and Eastern Europe. Since that time, more than one million travelers have enjoyed General Tours' programs and small ship cruises to destinations including Asia, Japan, China, South America, Costa Rica, India, Western and Eastern Europe, Russia, Morocco, South Africa, Turkey, and Egypt.

General Tours offers only Small Group Journeys, including 19 new trips filled with unforgettable experiences in some of the world’s most evocative places, like Borneo, Malta and Sicily, Lake Baikal, the Inca Trail, and Zimbabwe. On any of their 74 remarkably affordable, upscale trips you’ll discover the superior value, attentive services of the Trip Leaders, and how flexible and responsive they are as a company.

By blending thoughtful and unique experiences with exceptional value, General Tours is able to offer terrific travel at great prices. You’ll find the premium hotels and resorts, unique dining, and comprehensive and experiential sightseeing reflect the quality, value, and innovation which has made General Tours one of America’s leading travel companies for 66 years.

General Tours offers the right journey to fit your lifestyle:


Value-oriented Small Group Journeys, all with the excellent hotels, comprehensive sightseeing, and attentive services you would expect – at a really great price!


Broad and in-depth, these journeys feature truly remarkable experiences in some of the world’s most extraordinary destinations.

Adventure & Safaris

Exploring the natural world, these active escorted trips offer comfort and style for the spirited, inquisitive traveler.

Private Tour

Personal, flexible touring just for your traveling party! Surprisingly affordable trips with your very own car and driver... and wonderful in-the-know guides!


Independent journeys with fine hosts assisting you along the way for worry-free travel at the most affordable prices.


Shorter tours and city stays which can be added to any of their other tours and cruises, or mixed-and-matched as you wish.

To plan your vacation, call a AAA Travel professional toll-free 1-888-870-9408 or stop by your local AAA office.