AAA Honored by Arizona Lodging & Tourism Association

Phoenix, Ariz., Feb. 8, 2012. AAA Arizona was recently honored by the Arizona Lodging & Tourism Association during its 8th annual Tourism Unity Dinner at The Phoenician resort. The club was recognized for setting the standard in providing reliable information to the traveling public for nearly 85 years.

Each spring, the Tourism Unity Dinner celebrates the accomplishments of Arizona’s second largest industry and recognizes a particular entity that contributes to furthering the successes of Arizona tourism. “Each year, the tourism industry highlights one specific entity or organization that helps to positively impact and shape Arizona’s visitor experience,” said Debbie Johnson, president and CEO of the Arizona Lodging & Tourism Association. “It was exciting to honor one of our state’s most valued organizations, AAA Arizona, for the many ways they contribute to Arizona tourism.”

Nearly 400 attendees, including Gov. Jan Brewer, gathered at The Phoenician, a AAA Five Diamond resort, for this year’s event to honor AAA Arizona for its efforts to attract visitors and raise the state’s profile as a premier destination.

“AAA Arizona is proud to have provided travel expertise including reliable maps, TourBooks®, driving directions, travel information, and hotel inspections and reservations since 1927,” said Mike Tully, president and CEO of AAA Arizona. “On behalf of our state’s 825,000 members, we are extremely honored to be recognized by the Arizona Lodging & Tourism Association with this award.”

Past recipients honored by the Tourism Unity Dinner include:

  • 2011: The Thunderbirds, Tucson Conquistadores, Southwest Section of the PGA
  • 2010: The Cactus League
  • 2009: Bob Bondurant, Craig Jackson and Bryan Sperber

The Arizona Lodging & Tourism Association (AzLTA) is the leading public policy advocate for Arizona’s lodging and tourism industries. Representing more than 34,000 rooms statewide and nearly 500 members, including hotels, resorts, attractions, destination marketing organizations, B&B’s and related industry partners, AzLTA’s mission is to unify, protect, educate and promote the interests of the Arizona lodging and tourism industries. For more information, visit

AAA Arizona, the Arizona affiliate of AAA, provides automotive, insurance, vacation planning, discounts and financial services to more than 825,000 Arizona members. Annually, AAA Arizona Roadside Assistance responds to more than 450,000 roadside assistance calls across the state. In 2008, AAA was ranked the No. 1 “socially responsible” brand by Landor’s BrandAsset® Valuator. In 2010 and 2011, AAA Travel earned Lovin’ Life After 50’s favorite travel agency category in the publication’s annual reader’s choice awards. Since its founding in 1927, AAA Arizona has been a leading advocate for the safety and security of all travelers and the motoring public.